AR(t)+TE(chnique) : How Versatile is Versaheel?

I would like to write about something that’s very close to my heart.

If you have been following me on my Instagram and Facebook Page, you would have probably seen or got a glimpse of the new project I am working on.

Redefine Versatility

As a shoe designer for my own startup, it’s quite a challenge to learn how to put things all together: materials, construction techniques, fabric manipulation, aesthetics and style.

That is why it is no wonder that when I learned that an established International brand would like to collaborate with me, I was totally shookt.

It kinds of feels like getting promoted to a position you’ll never know you’ll reach in just a year’s tenure, but so much better.

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The amazing team behind MARCO NOT POLO was very kind and extremely hands-on ever since we got into planning.

As a shoe designer, I had many considerations. One of which is the global demand on certain shoe types. I was advised that since this will be launched in North America, we might have to lean more on flats, to accommodate the lifestyle and increase market reach of those who will be wearing them.

I actually did not have any problems with that. We thought of making 5 pairs first, and then take it from there.

I would like to share it with you. How it all came about.

  1. Golfriend

I was pretty excited to name all of these babies that depict female characters and personalities.

I also got inspired with androgynous shoes that have interchangeable fringes. Hence, this. 😀

The salmon fringe is my favorite! They are so bold and very poppy!

 

  1. Shellen of Troy

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The shells remind me of my mermaid-loving self. Hehe 😀

Since the colors were girly, I tried to tweak it by having the art in an androgynous pair, with particular details of course – interchangeable straps!

By far this design took the longest, because you have 24 straps all in all! 8 straps each for blue, white and pink!

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Now, you don’t have to stick to only one color! The combinations are endless! I’ve actually lost count of possibilities!

I really had so much fun designing this!

 

  1. Miss Unicorn

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Unicorns are everywhere! They are in cellphone cases, restaurants, pajamas, onesies, and even in makeup! So I thought, why not in shoes!

Plus, mules are having a comeback! With a wild rage to boot! So I was sure they would really make a perfect combo! 🙂

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Not to mention, look how cute the interchangeable bows are!

 

  1. Peacocko Chanel

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I have always been a fan of Coco Chanel, her designs and perspectives in life. That is why I named one of my shoes in honor of her. This design is the classiest among all the shoes in this collection if I may say.

You could say I was a bit experimental with this pair. Canvas is usually tailored for casuals and in the pop culture, so I tried to push it further and bring it to another notch as a candidate for more formal occasions.

You can also customize the straps on these! 😀

What do you think? Will you wear this on a cocktail night?

 

  1. Skulleesi

 

I bet you know how I played with the name of the shoes already! 😀

Yes, it’s from Daenerys Stormborn of House Targaryen , Queen of the Andals and First Men, the Breaker of Chains, the Unburnt, the Khlaleesi of the Great Grass Sea, the Mother of Dragons.

Typing the above title just from memory! Hehe Yes, I’m a huge fan! 😀

This is actually my favorite! It’s clean, fun and surprisingly an attention-seeker. You can actually change the backstraps to different colors! 😀

Plus, the heel height isn’t too high as well! Just perfect for your on-the-go or travel OOTD! 😀  Yay!

 

Versatility and the ability to make fashion choices is the key that guided me towards the whole process. I want to be able to achieve different looks of the shoes without having to spend another dime. And I am so happy to be able to share that with you. And I really hope you like them! 😀

I cannot wait till they hit the fashion runway on November 18, 2017 at Calgary, Canada! If you’re in Canada, you might want to visit the show, and check out Marco Not Polo and the other amazing brands!

Whew! It just feels so good to finally reveal this project after so much hardwork we put into it.

I hope you get to support this Marikina and Filipino-made products! 😀

Like and follow us on Facebook and Instagram.

What do you think of these merfriends? 🙂 Let me know in the comments!

 

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How My Kaartehan Turned Me to a Shoe Designer for Versaheel

She is so maarte.

***For my international readers:

arte – noun. art

maarte – adjective. artistic (Filipino definition is somewhat negative, may even be perceived as annoyingly demanding on so many things and levels, and in extremely impractical ways.)

kaartehan – noun. Creativity or artistry (Filipino definition may be connoted as a quality of annoyingly demanding on so many things and levels, and in extremely impractical ways.)

Growing up, this sentence is so common it may be the most-spoken sentence in school, especially for young girls. Being a transferee twice, my presence has somewhat alerted the school population that they have someone new to see, maybe admire, spy on, talk about, taunt, or to that person’s misfortune, a subject for scrutiny and bullying. And lucky for me, I happen to experience all.

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It was such a whirlwind; I actually tried to force this kaartehan out into oblivion. Sometimes, I think there’s something wrong with me, that I have to be like everybody else, so that more people will like me. But after everything, I realized we don’t have to be the person the society expects us to be. We never stand out that way, and it will be difficult for us to be happy. So instead of quieting it down, I cultivated it more. I tried blogging and public speaking, and this really helped me maximize my creative potential. I tried to be more graphic with my words and animated with my presentations, and it was such a surprise how much appreciation I gained. I soon recognized, that my being maarte gave me a lot of opportunities, and amazing people to share it with. Being one, allowed me to be noticed more, to be perceived as unique and a burst of sunshine in an utmost dreary day. That this quality was actually not a negative thing, because creativity gives birth to wonders that will change the world.

versaheel-1And now, I’m taking this creativity up a notch by turning it into a tangible fashion piece – shoes! I can go on, and on, about how shoes are the greatest fashion invention, but I’d save it for another post.

For my first high heel design, I was so inspired when I got to check out these materials. The swatches are so stunning, that the moment I saw the right-most swatch I imagined it already shaping a shoe in my foot. The prints are so whimsical, fashionable and edgy. I know it’s going to be such a scene stealer to anyone who will wear it. So see how it turned out!

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I’m not going to convince you how lovely it is, because it actually is! Since gradient colors are so popular right now, I tried being a little playful with the straps, and opted two colors. They have the same texture too. I tried to keep it looking put-together with the black vertical strap, as to complete the whole look. This is just the prototype though, the finished products are on their way, and will be available either on the 2nd or 3rd week of March. I can’t wait to see them come to life!

My vision for Versaheel is for our shoes to not just complement or make the outfit, they are THE outfit. I hope you like this new stint I’m venturing in, because I have never felt more energized about something I am really passionate about. Shoe-speaking, I own about a fair number of pairs, you can say I am a shoe addict, but there’s something more satisfying in creating and sharing this love affair to fellow shoe-o-holics.

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I’ve always admired how artists get to immortalize things. Whatever their craft is, creatives would always find a way to express their gift. This is my gift to you. Welcome to Versaheel.

Find us clacking our heels in Facebook and Instagram.­ It’s going to be a shoe-stopper I’m telling you.

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